Personality Matters

• Successfully sourced custom promotional products, print solutions, private label products and other media vehicles for a diverse portfolio of clients, including local, regional, and national craft breweries, CPG start-ups, mid- market CPG brands, and renowned companies such as Pepsi Beverage Company, Frito Lays, Quaker, Microsoft, and more.
• Managed a "reverse auction" sourcing platform, supporting accounts with over $1M in annual branded merchandise spend, resulting in cost savings and increased efficiency.
• Created and managed a "social buy" purchasing platform, allowing small to mid-size buyers to leverage collective purchasing power for annual branded merchandise spend.
• Developed and executed digital marketing outreach campaigns to enhance customer acquisition and retention through various channels such as Constant Contact, LinkedIn, industry-specific websites, and social media platforms.
• Implemented and streamlined back-office ecommerce platform, integrating apps for accounting, operations, CRM, graphic design, and supply chain partner systems, reducing order management time to seven minutes.
 

Other Noteworthy Achievements:

• I have been an advisor to five (5) unique promotional product distributors helping them implement technology efficiencies with a focus on growing sales while decreasing order management costs.
• I have extended contract / consulting work with three (3) separate regional CPG brands supporting their goto market strategies for their private label products within the grocery channel (278 locations) and independent gas/convenience stores (621 locations). In this capacity I have participated in strategic planning, logistics, marketing and establishing systems for sourcing of P.O.P., IRC's, static clings, labels, packaging and misc branded merchandise.

Held pivotal position in overseeing a rapidly expanding multi million-dollar Wisconsin portfolio. My role entailed frequent engagement with clients, wherein I conduct persuasive sales pitches & execute strategic merchandising activities within retail environments. This included not only facilitating orders but also guiding customers through online ordering systems to streamline their purchasing experience. Success stemed from my adeptness at wielding influence, offering unique insights, and fostering meaningful connections with customers by aligning their priorities with my value propositions. A keen eye for detail, sharp critical thinking skills, and exceptional communication abilities bolstered my ability to navigate competitive landscapes & drive results.

I founded The Good Company - Food Four Good as a social impact business dedicated to providing 100% of after-tax profits as a consistent flow of financial resources to local non-profits. Being a social impact business the mission is to invest profits in tackling social issues in local communities where our "good products” are sold. My efforts to date have encompassed the creation of branding and "go to market strategies, development and execution of co-branding promotions and non-traditional revenue streams, establishment of logistic management standards, development of operating procedures, vetting of regional and national supply chain partners and market placement for products.

To date highlights include:

• Selling 1M bottles of private label bottled water within the first 120-days of launch.
• Private Labeled Bottled h2o, Pizza, Coffee and other consumables.

As the Director of Operations, I created success as I develop online strategies supporting B2B audiences. I have integrated the store platform with Amazon, Ebay, QuickBooks, MailChimp, and other apps.

Highlights included:

• While working with local Chambers of Commerce, in the Midwest, I designed and executed profitable non-dues affinity programs.
• Establishing reseller/ private label programs with a regional beverage company, food service, and promotional product distributors.
• Creating graphics workflow technology supporting 12-hour turnarounds on custom label designs.

Success with Money Mailer was achieved while helping local businesses leverage direct mail and digital campaigns. Co-branding campaigns such as "Taco Tuesday", "Date Night Destinations", "Pick a Pro" and others allowed local restaurants and businesses to share / co-op ads together and enjoy large ROI's due to above average coupon usage.

As an Advertising Sales Manager my success was achieved as I helped my advertisers reach their hyper-local audience with eye-catching, colorful advertisements in both print and digital formats.

As a Regional Media Sales Manager I enjoyed success as I developed integrated print and digital advertising solutions, sports & entertainment co-branding campaigns and mobile & online programs for local small to mid size businesses. While leveraging co-op funding I launched "dimensional" ads providing real-time data supporting robust ROI's.

During my time as the Director of Business Development, I enjoyed much growth and success as I managed multiple clients including Pepsi Beverage Company, Microsoft, Coca Cola, Conagra Foods, Dr. Pepper, 7Up, US Air Force, US Navy, Stanford University, Michigan State University, Boeing, three group purchasing organizations, and 500+ small to mid-size businesses in the US.

Highlights included:

• Growing sales pipeline to $10M annually.
• Decreasing order processing time to 7-minutes per transaction by integrating Salesforce and QuickBooks into the organization.
• Increasing shopper retention by 65% by deploying a price comparison tool - Price Check Direct.
• Integrating promotional products, print solutions, and 250K industrial and jan san products.
• Deploying an accounting system and creating SOPs and comp plans adding an additional 10K SKUs to the online catalog while moving high-volume products and increasing the vendor pool by 75 manufacturers.
• Launching an online purchasing community supporting an online catalog of 20K office products and leveraging one wholesaler resulting in month over month sales growth of 200%.

While working as the Owner / Director of Sales and Marketing, I saw my greatest growth as I successfully oversaw promotional spend for companies such as PepsiAmericas, Pepsi Bottling Group, Pepsi Co., Tracy Locke, Sunny Delight, Seagram’s Beverage, AllSport, Coca Cola, Dr. Pepper, 7Up, Diageo, Southern Wine and Spirits, Storck Candy, Conagra Foods, Brown County Home Builders Association, and a national audience of small to mid-size businesses.

Highlights included:

• Increasing sales from $1.2M to $5.5M within 24-months.
• Designing and managing the launch of an online promotional spend management and reverse auction platform.
• Creating and integrating marketing programs to achieve the company’s passive and residual revenue.
• Mentoring a team of 17 part-time and full-time individuals.
• Developing strategic business partnerships and reseller programs accounting for 25% of sales.